Howard Behar | Former Starbucks President and Architect of Starbucks’ People First Culture.

Howard Behar

Former Starbucks President and Architect of Starbucks’ People First Culture.

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Howard Behar
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Sbux Jim
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The Six P's
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The People
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It's Not About the Coffee

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now, he reveals the ten principles and the memorable wisdom that guided his leadership and success—and not one of them is about coffee.

Howard Behar
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