Gary Langer | ABC News Pollster, Emmy Award Winning Researcher, President of Langer Research Associates

Gary Langer

ABC News Pollster, Emmy Award Winning Researcher, President of Langer Research Associates

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Gary Langer
Featured Keynote Programs

How and Why It's President Trump

In "How and Why It's President Trump," Gary Langer offers a deep dive into political attitude formation and the social and economic conditions that produced the 2016 election outcome, including the problematic election narrative, the performance of the polls and a look down road ahead. With colorful cartographs and references to train wrecks, Simon and Garfunkel and 30 years of partisan trends, Gary's talk is as engaging as it is informative.

Polls
What They're Good For, And How To Use Them

Polling is an inexact science: there’s so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Langer peppers his discussion with recent polls that clarify the political, economic and social mood of the nation today. He discusses how trends inform current—and future—public attitudes and the resulting policies. It’s an illuminating look at where we are, where we're headed and the forces that will shape attitudes for years to come.

What Your Customers Really Think

Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how you’re really perceived. To make better business decisions, you need to know how you’re perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.

The Rise of Populism and the Political Path Ahead

Synthesizing decades of political, economic, demographic and policy trends, Langer identifies the social forces that made the Trump presidency possible and lays out a roadmap to the potentially rocky road ahead. Groups with an interest in political policy and public attitudes will benefit from this highly informative talk.

Policies du Jour, Trends a la Mode

Langer Research covers public attitudes and behavior on current politics, social policy, brand equity, consumer insights, health care, education and more. Pick your topic; Langer will draw together the latest publicly available research, combining reliable data and insightful analysis with approachable storytelling. Custom survey results also can be arranged.

Understanding your Customers
What it Takes and Where it Goes Wrong

Langer Research produces brand equity, corporate reputation and consumer insights studies for major companies, with a twist: methodological rigor. Informed by his more than 30 years in the field, Langer lays out what matters in monitoring your brand and knowing your customers – and red flags the shortcuts that can steer you wrong.

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Gary Langer

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