Create Brand Loyalty, Stand Out from the Competition, and Be More Persuasive and Engaging
This “non-obvious” keynote will teach you how to apply the secrets of the world’s best storytellers to create more persuasive marketing and a brand that commands trust.
This program will help leaders and teams:
Achieve buy-in at all levels of an organization for branding, messaging, or strategic shifts either planned or already happening
Align a team across departments with a shared understanding of branding, positioning, marketing, storytelling, and the part everyone plays in shaping the organization’s perception in the marketplace
Articulate why storytelling matters and make it more approachable and realistic for everyone to use in their daily roles.
The audience will leave with:
The key principles of storytelling and guidelines for applying them in a business context to improve communications and be more persuasive
A 360-degree view of marketing, branding, communications, and sales, and the way these elements should collaborate, no matter what department they work for within your organization
A template for crafting a persuasive company story and then bringing that story to life through actions, communications, and everyday practices