Don Marsh

Featured Keynote Program

Your Pathway to Understanding the 50+ Market

T his course is divided into four sections, each section containing interactive exercises designed to educate and entertain audience members:

Section 1 offers valuable insights on the “5 Key Concepts” that motivate the Mature Marketplace, how the physical and cognitive changes that occur with aging impact the decision-making process, and key Market Segmentation
characteristics unique to this Target Audience.

Section 2 describes ways to establish an “Identity” that sets a company apart from the competition, while creating the perception of added value for its products and services. It also identifies key buying patterns unique to the Mature Marketplace.

Section 3 focuses on the imperative of utilizing relationship-building tenets as a pathway to enhancing the customer experience while ensuring long-term business growth.

Section 4 offers detailed “How-To’s” on Marketing programs proven to be effective with this Target Audience. It also includes new methods like Retention Marketing, E-Marketing, Free Media, Social Media and Community Outreach.

(NOTE: Course content will be determined by length of presentation)

Learning Outcomes
After completion of this session, participants will be able to:
• Learn the “5 Key Concepts” that motivate the 50+ Mature Marketplace;
• Understand how the physical and cognitive changes that occur with aging impact the decision-making process;
• Implement Relationship-Building protocols for all staff levels that can be implemented immediately;
• Develop traditional Marketing programs proven to be effective with this Target Audience;
• Create new Marketing programs, including Retention Marketing, E-Marketing, Social Media,
Free Media and Community Outreach.