enise did an amazing job at sharing with our Leadership Team her thoughtful, effective and simple approach on how best to connect Employee and Customer Experiences for companies to sustain growth over time. Her authentic communication style and connection with the audience was immediate and she captivated their attention for the entire duration of her presentation. We consider her as one of the best experts in this domain.
Denise Lee Yohn
Brand Leadership Expert, Consultant and Author
Featured Topics
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Denise Lee Yohn
Featured Videos
Denise Lee Yohn
Featured Keynote Programs
Brand-Building Isn't Just for the Big Guys
It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.
Workshop
Build a Breakthrough Brand with a Clear Competitive Positioning
A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise shows you how to craft a competitive brand positioning, including:
- the most effective way to identify and define your target segment(s)
- how to determine an appropriate competitive frame of reference
- three strategies to establish meaningful and lasting differentiation
- the sources that achieve brand credibility among today’s savvy customers
What Great Salespeople Do
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.
Workshop
Operationalize Your Values
Take your core values from words on a page to the driving force of your organization with an outcomes-oriented working session led by Denise. Participants engage in powerful exercises and facilitated discussions that enable them to identify the attitudes and actions they need to adopt to live out your core values on a daily basis. They develop a shared understanding of what the values mean, why they’re important, and how to work together to interpret and deliver on them. Ignite the power of your core values to focus, align, and empower your organization.