Do you think that the recently renewed emphasis on green initiatives is somehow “bad” for business? As consumers are reevaluating the products and services they use and resources become scarcer, savvy companies should know about the opportunities available in an emerging marketplace. As Dan Esty, author of Green to Gold, makes clear, corporations can create value by building environmental thinking into their overall business strategies. Esty offers detailed case examples of how companies achieve both environmental and business success by establishing an “eco-advantage.”

In the past, it's been up to government to generate progress on environmental fronts. Esty believes the private sector is now better positioned to generate the technologies required to address environmental challenges. As economic factors-and consumers-drive a shift from regulation to market incentives, Esty shows how the private sector is increasingly meeting the challenge of producing solutions to environmental problems-and how these trends can benefit your company's success in the new marketplace.

As environmental policy heats up, so do the changes that come with it. With over 25 years experience in the environmental arena, Esty provides a perspective on the fast-changing world of environmental policy at the local, national and global scales. Audiences gain the insight of his years of experience advising Fortune 500 companies on environmental strategy. Esty shows companies how to respond to this changing, dynamic business environment.