Premiere Speakers Bureau

Dan Veto has nearly 20 years of business experience in personal financial services and healthcare with a particular emphasis on boomers and retirees. As Senior Vice President of Age Wave, Mr. Veto is responsible for developing Age Wave's innovative financial professional tools, including our newest online survey and reporting tool, Retirement Bridge™. Mr. Veto also helps clients to identify and capture branding, marketing, product development and business strategy opportunities created by today's significantly changing demographic landscape.

As one of Age Wave’s preeminent speakers, Mr. Veto frequently provides keynotes on the topic of the changing nature of retirement and its implication for boomers. His thought-provoking programs have been presented to a who’s who of financial services organizations including Merrill Lynch, HSBC Bank, Charles Schwab, Fidelity Investments, among others.

Prior to joining Age Wave, Mr. Veto served on the Board of Directors and was Chief Marketing Officer and Senior Vice President of Strategic Planning at Bankers Life and Casualty Company, an insurance-based financial services firm exclusively focused on meeting the financial needs of retirees. While at Bankers, Mr. Veto initiated and implemented many successful, award-winning programs, including a program to enable the Bankers distribution force to sharply increase sales by raising their awareness of the emotional drivers of retiree purchasing behavior. Mr. Veto began his career at McKinsey & Company, where for nearly ten years he advised Fortune 500 clients in the U.S., Mexico and Europe. He worked with financial services and health care companies on a broad range of business challenges from new market entry strategies to organizational design changes.

Mr. Veto, who is multi-lingual, earned his M.B.A. from INSEAD, in Fontainebleau, France and his B.S. in engineering from the University of Illinois, Urbana-Champaign. Dan, his wife Lisa and their two daughters live across the San Francisco Bay in Marin County.