Cynthia is, hands-down, one of the top five public presenters I have ever seen. She knows how to put together a presentation that is sharp, varied, and keyed to the audience. It's her unusual experience across corporate, agency, and non-profit/NGO worlds. Months after she presented, people were coming up to me saying how much they got out of her presentation. The response in Athens was why I asked her to be part of a panel in Switzerland this winter, and again, she nailed it.
Cynthia Round
SVP Marketing & External Relations Metropolitan Museum of Art
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Cynthia Round
Featured Books
The Soho Rep Book: Thirty-Five Years of New York City's Big Small Theatre
by Cynthia Round
When Core Values Are Strategic
by Cynthia Round
Inside the Minds: The First-Year CMO
by Cynthia Round
Cynthia Round
Featured Keynote Programs
Can We Make Our Cultural Institutions Irresistible?
How can a 145-year-old art museum stay relevant in an increasingly digital world where institutional authority is challenged and lines are blurred between what is and isn’t art? Does art matter? Can we make the arts more open and central to the lives of a broader, more diverse audience? How do the principles of brand strategy apply to cultural institutions?
Using Brand Strategy to Create Social Change
If marketing can create a cult-like following for a pair of running shoes or a cup of coffee, we can use these same approaches to inspire better choices for healthy lives, give more children the education they deserve, or to save the planet. What can the world’s best consumer brands teach us about creating positive social change.
Branding
Beyond Relevant to Irresistible
The best brands understand that emotional connection is the key to their brand relationship and loyalty. Relevance is table stakes; today you need to be irresistible. Hear how to excavate the essential intangible truth of your brand and better align your organization to build an irresistible 360 degree experience.