Cynthia Round | SVP Marketing & External Relations Metropolitan Museum of Art

Cynthia Round

SVP Marketing & External Relations Metropolitan Museum of Art

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Cynthia Round
Featured Books

The Soho Rep Book: Thirty-Five Years of New York City's Big Small Theatreby Cynthia Round

The Soho Rep Book: Thirty-Five Years of New York City's Big Small Theatre

by Cynthia Round
When Core Values Are Strategicby Cynthia Round

When Core Values Are Strategic

by Cynthia Round
Inside the Minds: The First-Year CMOby Cynthia Round

Inside the Minds: The First-Year CMO

by Cynthia Round

Can We Make Our Cultural Institutions Irresistible?

How can a 145-year-old art museum stay relevant in an increasingly digital world where institutional authority is challenged and lines are blurred between what is and isn’t art? Does art matter? Can we make the arts more open and central to the lives of a broader, more diverse audience? How do the principles of brand strategy apply to cultural institutions?

Using Brand Strategy to Create Social Change

If marketing can create a cult-like following for a pair of running shoes or a cup of coffee, we can use these same approaches to inspire better choices for healthy lives, give more children the education they deserve, or to save the planet. What can the world’s best consumer brands teach us about creating positive social change.

Branding
Beyond Relevant to Irresistible

The best brands understand that emotional connection is the key to their brand relationship and loyalty. Relevance is table stakes; today you need to be irresistible. Hear how to excavate the essential intangible truth of your brand and better align your organization to build an irresistible 360 degree experience.

Cynthia Round
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Cynthia Round

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