Charles Garcia

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Even in today’s tough economy, you can be a successful entrepreneur. If starting your own business is your passion, then you won’t find a better person to show you the ropes than Charles Garcia. In this fast-paced, informative presentation, Garcia pulls from his 15 years of experience starting and growing his own businesses to help audiences avoid obstacles and achieve greatness on their paths to entrepreneurial success. He knows what he’s talking about. Garcia started a small company with three people out of the broom closet of another firm and grew it to sixty offices in seven countries. His firm was named by Inc. magazine as the #8 fastest growing, privately held company in the country. He was named Entrepreneur of the Year by three national organizations. You won’t find a better mentor for entrepreneurs anywhere else.

There are only a handful of speakers who truly understand how to successfully market to the Latino consumer, and Charles Garcia is one of them. In this presentation companies and audiences will learn many of the unique and interesting cultural complexities and nuances of the Latino culture and mind set and how corporations that want to target this booming demographic can do so successfully.

Never has it been more important to capture the ideas, innovations, and energies of every employee in your business. The rapid globalization of business and our nation’s own changing demographics are sure to have a profound and growing effect on America’s corporations. Those who embrace diversity with a strategic approach and an eye toward economic benefits and return rather than as a socially mandated, "feel-good" directive based on keeping the company politically correct will be able to compete more effectively in the future. In today’s economy, companies must take a holistic approach to diversity, one that incorporates employee recruitment, supplier/affiliate relationships, marketing, community involvement and more. Diversity is not just a way to remain competitive in our changing world but can and will give you the competitive edge in seeking out new customers and increasing revenues.

Garcia imparts 10 timeless tenets of successful leadership derived from over 200 interviews with America’s top leaders while researching and writing Leadership Lessons of the White House Fellows: Learn How to Inspire Others, Achieve Greatness, and Find Success in Any Organization. He encourages audiences to challenge their preconceived notions of leadership while helping them absorb the practical, tactical qualities of truly great leaders and apply these principles to their own lives. At the same time, he will illustrate these lessons with personal glimpses into how America’s super successful leaders work, how they think, and how they reached ultimate success.