After more than thirty years of managing hundreds of salespeople and thousands of clients, I've read all sorts of books on selling and marketing, and they inevitably boil down to one thing: closing tactics. This book is different. Once you've mastered the true art of the "entrepreneurial conversation," you'll no longer be stressed out about getting the order. This book explains how "closing" can become the natural, predictable and comfortable outcome of mutually beneficial interactions with your customers. The Entrepreneurial Conversation is not about tips, tricks and techniques for success, but how to train yourself to think, listen and speak effectively so success comes to you. The Entrepreneurial Conversation is simple and clear. It has been a tremendous help in establishing my business as a growing jewelry designer, manufacturer, and distributor. Not since Dale Carnegie's How to Win Friends and Influence People has a book enabled my sales force to improve their power of communication and their effectiveness. Ellie Mae Inc. has earned a place on the Inc. List of the 500 Fastest Growing Companies in America because we have listened to our market. Rogoff reveals how everyone can be successful by listening to and meeting the needs of clients. The Entrepreneurial Conversation is a breakthrough in showing how companies can build their own success by first building success for their customers. he Entrepreneurial Conversation shows that by focusing on the real issues of your clients and employees you can work to achieve both their and your success. By being other-oriented and not self-oriented, you can learn to develop mutually beneficial goals and relationships with clients, customers and employees.