Seven simple steps to building, maintaining and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add value to your products by making your products more valuable to your customers.

Managing creative people can be a challenge. How do you establish a professional atmosphere that's productive AND inspiring? Bruce has supervised award-winning creative teams for 20 years. He shares practical and engaging tips that will help you manage and nurture your creative staff.

Creating a great product or great advertising campaign is only half the battle. As Bruce says, "It don't mean a thing if you don't sell a thing." His 7 Steps to Building Brand Value provide solid advice for overcoming nervousness, organizing your thoughts and presenting yourself and your work in a dynamic, compelling way.