Bradley Shear

Featured Keynote Programs

Does your company’s personnel understand digital ethics? As more employees Tweet or Facebook post on behalf of their employers, the need to understand how to do so in an ethical manner is becoming paramount. If an employee creates a positive review about a company’s product or service without disclosing his relationship to the company it may lead to a lawsuit. Practicing poor social media ethics and/or customer service may also cause a negative viral campaign that may harm the corporate bottom line. Attendees will gain an understanding on how to stay ethical while utilizing social media

Social media has enabled anyone with a Twitter, Facebook, or YouTube account to create an online presence that can be viewed almost anywhere in the world. Tweets, Facebook posts, and blogs are regularly quoted by journalists, and members of the media follow the Tweets of those whom they recognize as thought leaders. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc... Attendees will learn how to leverage social media to obtain media coverage that will help increase revenues.

This program will discuss how social media is creating monumental change throughout the world. Social Media was utilized during the Arab Spring to topple dictators in the Middle East, it has helped elect a U.S. president, it has been instrumental in bringing awareness to social issues, it has been utilized to fund new businesses, and it has helped raise money for charity. Attendees will learn how social media and other digital platforms are leveraged today and how society will utilize digital platforms in the future.

Social media has enabled everyone the opportunity to obtain 15 minutes of fame. However, once those 15 minutes are up what comes next? Social media if used properly may build your corporate or personal brand beyond those initial 15 minutes. Bradley has effectively utilized his blog and his Twitter account to bring awareness to multiple social media issues and to increase his firm’s revenues. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc... Attendees will learn how to effectively utilize social media to build their corporate and personal digital brands.

Social media has changed how politicians are viewed and how lawmakers govern. Events that several years ago would not garner news coverage may now topple governments because of the widespread usage of digital technology. Legislators around the globe are trying to understand how people are connected and how to enact laws to take into account the issues inherent in this new age. Some of these policies may curb the freedom of speech while others may diminish privacy rights. State and federal lawmakers around the United State have asked for Bradley’s assistance in drafting social media legislation. Bradley’s work has directly led to Maryland, Delaware, Illinois, and California passing social media privacy legislation along with 15 states and Congress introducing digital privacy bills. Attendees will learn how social media and other digital technologies affect public policy and how to prepare their businesses for these changes.

Billions of people utilize social media but how many of them have been taught how to communicate via social media without getting into professional or personal trouble? Almost every day there is another story in the media regarding how a Tweet, Facebook Like, blog post, or YouTube video has contributed to an employee or student being disciplined. Some of the groups that have utilized Bradley’s social media life skills program include: corporate executives, lawyers, professional athletes, student-athletes, and students. Attendees will learn how to create a professional online identity, how to successfully brand themselves and their company on the Internet, how to protect their personal and corporate digital reputations, how to handle social media trolls, and how to avoid social media related lawsuits.

Billions of people utilize social media but how many of them have been taught how to communicate via social media without getting into professional or personal trouble? Almost every day there is another story in the media regarding how a Tweet, Facebook Like, blog post, or YouTube video has contributed to an employee or student being disciplined. Some of the groups that have utilized Bradley’s social media life skills program include: corporate executives, lawyers, professional athletes, student-athletes, and students. Attendees will learn how to create a professional online identity, how to successfully brand themselves and their company on the Internet, how to protect their personal and corporate digital reputations, how to handle social media trolls, and how to avoid social media related lawsuits.

Obtaining major media coverage for an issue or an event is very difficult due to the fragmented nature of journalism in the 21st century. Newspaper circulation is decreasing and nightly news and cable news broadcast ratings are dropping because people are obtaining more of their news online from non-traditional sources such as blogs, Tweets, and Facebook posts. Despite these declines, traditional media coverage is still vital to publicize a message. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc...regarding social media issues that affect our society. Attendees will learn how they can harness social media to persuade the media to cover the issues that affect their businesses or personal causes.

In order to compete in today’s marketplace every business needs an online presence. Whether it’s a website, Facebook page, blog, Twitter account, YouTube channel, LinkedIn presence, or Pinterest pinboard, corporations and their employees must be online to not only survive but to prosper. Unfortunately, too many people don’t understand that one Tweet may create tremendous legal liability. From copyright and trademark issues to defamation, to FINRA or FTC compliance regulations, to the right of publicity or the right of privacy, organizations and their employees must understand the legal challenges that arise whenever someone Tweets, blogs, or uploads content online. Attendees will gain an understanding of the legal issues inherent with social media usage and the skills needed to prevent a social media lawsuit.