- Author: The Next Evolution of Marketing
- Marketing Expert
- Marketing with Meaning
“Marketing with Meaning”
—a view on where marketing is shifting, and the topic of his book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning
Marketing and Brand Strategy
After working for years building brands as a marketer at Procter & Gamble, Bob currently consults with companies such as Johnson & Johnson, Toyota, Timberland and Red Bull. In this presentation he shares the keys to success in brand building today and tomorrow, offering lessons he has learned and successfully practices in the field.
New Media (Digital/Mobile/Social)
As Chief Marketing Strategist at one of the largest digital advertising agencies in North America, Bob provides guidance on digital, mobile and social marketing strategy for companies such as Procter & Gamble, Samsung and Red Bull. His presentation focuses on getting organizations to strong Business Objectives and Customer Insights that offer the best routes to decide whether and how to apply new digital media. Bob was named one of the iMedia 25 top internet marketing leaders in 2010.
Cause and Sustainability Marketing
Bob is a frequent consultant for Fortune 500 companies that wish to improve their global impact and business results through sustainability and cause-related marketing, which is a key message in his book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. He has given keynote addresses at events including the Cause Marketing Forum and the Sustainable Brands Conference.
New Products/Services and Innovation
Bob has worked in new product development both as a brand marketer at Procter & Gamble and as strategy lead for digital agency, Bridge Worldwide. At P&G, Bob was part of the business group that launched new categories with Febreze and Swiffer, and he led the team that launched Mr. Clean Magic Eraser. He also taught the innovation training curriculum at P&G and developed best-practices for new product launches. In his talk, Bob provides keys to success and oft-missed watchouts for launching new products and creating new categories.
Sales as a Catalyst for the Brand
Companies today increasingly demand closer integration between Sales and Marketing functions—two roles that are sometimes at odds or in competition for scarce resources. Bob has worked both sides of the debate and offers a presentation about how both groups can find success through cooperation and shared objectives. In this speech, Bob shares how both Marketing and Sales can jointly build the valuable brands that drive company profit and shareholder value.