How Auntie Anne's Became Queen of Soft Pretzels [VIDEO]
This FORTUNE video features how Anne Beiler grew her soft pretzel business Auntie Anne’s from a single store to a worldwide brand with over 1,300 locations.
Anne Beiler began twisting pretzels in 1987 to support her husband’s vision to offer free counseling services in their community. What began as a single farmer’s market stand grew into Auntie Anne’s Inc., the world’s largest hand rolled soft pretzel franchise with over 1,300 locations worldwide. Anne is among an elite group of women that have founded national companies in America, and is one of an even smaller number that have owned an international franchise company.
Anne’s journey to become a leading female entrepreneur began many years before the first pretzel was rolled. In September of 1975, Anne and her husband experienced any parent’s worst nightmare – the loss of a child. This event propelled Anne into years of darkness during which she nearly lost her husband, her family, and her faith. Out of her pain came purpose and the desire to persevere towards personal and professional success.
Anne’s vision to serve, inspire, and give has been recognized multiple times. She was named one of America’s 500 women entrepreneurs by Working Women and Entrepreneur of the Year by Inc. Magazine. Anne’s Entrepreneurial insights and personal story have been featured on national television shows including Secret Millionaire, The Oprah Winfrey Show, Good Morning America, ANDERSON, The 700 Club, and The Joyce Meyers Show. She has been featured in Fortune Magazine, Guidepost, Nation’s Restaurant News and Christianity Today. Anne has also received honorary doctorates from Eastern College and Elizabethtown College.
Auntie Anne Beiler’s commitment to excellence is rooted in the belief that we give to get, to give again; and that success can only be realized when you have a great product, great people on your team, and a purpose greater than yourself.
In 2005, Anne sold Auntie Anne’s and authored Twist of Faith, a revealing look at the inner workings of her life while building an international corporation. Today, she is a highly sought after public speaker inspiring audiences around the world. She lives in Texas with her husband Jonas. They are parents to two daughters, both married, and proud grandparents to four grandchildren.
For information on how to book Anne Beiler for your next event, visit PremiereSpeakers.com/anne_beiler.Source: FORTUNE