We all learned a lot! Amy did a great job and gave us valuable information that will change the ways we communicate.
Amy Lynch
Featured Video
Current: Generational Intelligence
Time 04:01
Amy Lynch
Featured Keynote Programs
Lead with Generational Intelligence
The Surprising New “Smart” Essential to Success Attendees learn to:
• Align multiple generations behind mission.
• Communicate the essential value each generation brings during times of change.
• Employ the trigger words and trigger tone each generation, from brand new Gen Z to seen-it-all before Boomers, hears best.
• Predict and navigate generational challenges, rather than perpetually reacting to them.
Market with Generational Intelligence
Attendees learn to:
• Apply the basic needs—individuality, independence and impact—that create brand loyalty in each generation.
• Win the trust of target generations by positioning appropriately as ally or authority.
• Anticipate and plan for generation-specific objections.
• Predict how emerging technologies and cultural trends will impact generational relationships with
brands.
Innovate with Generational Intelligence
Harness the Bang of Change
Attendees learn to:
• Create the conditions that free each generation to take risks, push limits and create breakthrough solutions.
• Compare and contrast the ways different generations define and approach innovation.
• Delineate the reasons each generation may fall short regarding innovation.
• Make ITO (innovation time out) part of the culture.
Additional Keynotes
Gen Z Is Here, and They’re Not Who We Expected! Manage Like You Mean It: Get the Results You Need from Millennials.